This online retailer sells Italian ceramics, dinnerware, and accessories. After six years in business, they were looking for a fresh voice and content direction for their website. With an existing newsletter and some blogging activity, the vision was to provide new content that spoke to the brand, showcased products, inspired their customer base to travel and entertain, and generally embrace la grande vita.
- Developed a content strategy and program
- Provided Facebook and Instagram content creation and support
- Ongoing guest blogger for one year (24 posts)
The Mediterranean Blues
The Italian Holiday: Dolce Far Niente!
The Art of it All
Inspired By Fall | Truffle Hunting in Abruzzo
For the Love of Zucca
Those Angels Among Us | Rhett Angels
Christmas in Italy: Creating Joyful Traditions With the Kids In Your Life
Italian Christmas Markets Create the Magic of the Season
Death by Chocolate, Italian Style
What the Heart Wants: The Romance of Italy
Shake Off Your Inhibitions
Carnevale: Masked Balls, Orange Throwing, and Paper Maiché – Oh My!
Special Carnevale Recipe: Jasper Mirabile’s Zeppoles
Villa Medici With a Side of Pea Soup
Renew and Refresh: The Spring Table
The Celebration of Pasqua in Italy
Vinitaly: A World of Wine and Wisdom
Happy Mother’s Day: Respect for Nonna and Madre
The Camogli Fish Festival: Fish, Frying Pans, and Fireworks
Carpets of Blooms, It’s Infiorata!
Love, Life, and Luck – It’s Wedding Season
Summer Escapes: Italian Beaches and the Deep Blue Sea
The Summer Whimsy of an Open Air Opera