I recently spoke with a former colleague of mine about launching a social program in her new organization. She was being asked by executive leadership to essentially do this as a “side project” in addition to her existing roles. She and I both knew that in order to do this the right way, to gain the most value, requires a dedicated resource and a well thought out strategy and communications plan even before that first profile is built. 

There is so much to think about when launching a social program to ensure it successfully aligns to a companies business objectives and brand.

After attending a few networking events, it was apparent that many of my peers are often asked the same thing – to launch or manage a social program with little or any strategic alignment. In some cases, there seems to be a short-term need they are trying to accommodate, and in other cases, it was simply a desire to have a presence like everyone else.

There is so much to think about when launching a social program to ensure it successfully aligns to a companies business objectives and brand.

In the deck below I’ve packaged some key questions to begin asking yourself before even creating that first profile. If you already have existing profiles, this should help to rethink a strategy based on current business needs and brand alignment.

What do you think? What have you experienced in your organization? What questions do you recommend social media leaders ask as they build a robust and comprehensive social program?

 

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Content Strategist, Messaging Pro, Storyteller

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