Personal Branding in Corporations | The Brand Within a Brand
After many years working in large companies filled with bright and talented experts, I saw first-hand those that successfully built smart and enduring personal brands and those that simply fell short. Those that endured became sought-after thought leaders rapidly progressing in their careers, while those that fell short remained stagnant and irrelevant.
The real shame is that those that fell short could have taken greater advantage of the resources and opportunities afforded them through these big organizations. They either never made the time, or never made the connection to its value.
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” — Tom Peters in Fast Company
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