I’ve recently come across several articles that define various components of the content creation and management community. As a long-time practitioner of content, knowledge, and communications strategies and management, I agree with many of them. However, based on my own experiences, I do have some slight variations in my personal definitions.
More and more, content is the basis of our marketing and PR efforts. Brand journalism, content marketing, storytelling, social media—at the core, there is content. Getting the strategy, development, and distribution of our thought leadership right increases our chances of success.
In a few of my posts, I have shared elements that are important to a winning content program. So let me start by providing a baseline definition for each building block of what I call the content ecosystem.