Public Relations Archives | Page 2 of 2 | TARA JANTZEN

16 Tips for Developing High Impact Press Releases

March 12, 2017Tara JantzenPublic RelationsContent Development, Press Releases, Strategic Alignment

In my experiences overseeing public relations, I have often been approached by business leaders and subject matter experts to create and publish a press release simply for the sake of getting the company or offering out in the market. Often times the reason for the urgency has been that they’ve had a hard time selling their product or service – there may be a belief that getting a press release out to the public will suddenly reduce the sales lifecycle or close a specific deal.

While I do feel a well-written press release and a thoughtful media campaign can impact awareness and potential sales, it’s not going to be the sole tactic to drive a large increase. Instead, it should part of a broader campaign and message strategy.

To ensure the success of a press release, there are numerous considerations before the first draft is even developed. Below are several items to consider before, during, and after the development of a press release to ensure you get the most value and impact from the right business opportunities.

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Best Practices for Creating a Robust Online Newsroom

March 9, 2017Tara JantzenPublic RelationsContent Sharing, Online Newsroom, Storytelling

The evolution of the internet and the ability for anyone to create and share content at a moment’s notice is exciting, and maybe a bit terrifying at the same time. Technological advances continue to saturate the storytelling ecosystem at an astonishing rate. This is great for the content creator, but can also feel like an insurmountable obstacle for media outlets and journalists. The mission of finding a unique and timely story has become even more challenging as the competitive landscape of a reporter continues to explode.

Great organizations, and specifically their PR teams, should look for opportunities to simplify the process and build strong and enduring relationships with the media. One of the best things an organization can do is to develop a robust, easy-to-use, online newsroom. If reporters are consistently racing to find a unique story angle, a fresh point of view, as well as a strong subject matter expert (SME), why not provide them what they need quickly and easily so they get their story, and you can share your organization’s thought leadership?

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