A word from executives
“Tara is a total rockstar. A true professional that gets stuff done.”
"Tara brings innovative ideas, new strategies and global vision to NTT DATA Marketing. It is a privilege working with her. Very few people I’ve met, with so much passion for the work they do."
"I had the privilege to work with Tara when our company was acquired, merged with other 5 companies, and re-branded. Throughout these significant organizational changes, Tara has been responsible for both internal and external communications, successfully managing them. Her communications together with effective change management and strategic branding initiatives helped the company grow and retain its best people."
A core leader in the Marketing organization — oversight of all internal and external communications programs for $1.5 billion IT services firm with more than 20,000 professionals. Significant subject matter expert and influencer to $16 billion, 75,000 person global parent organization in Japan, and $130 billion, Fortune 500 Group Company. Managed dispersed team and agency relationships across North America, India, and the Asia Pacific regions.
Key Achievements:
➢ Established global communications program driving employee engagement and brand awareness up to 50% consistently year-over-year.
➢ Led multiple acquisition and integration communication initiatives, including integration of seven group companies simultaneously during corporate brand unification and launch to the market.
➢ Launched and oversaw multiple executives, subject matter expert, and solution campaigns and their respective messaging platforms within the core portfolio including Cloud, mobile, gamification, big data, and modernization.
➢ Initiated global social media program resulting in dramatic acceleration of followers in first few years, and ongoing engagement increasing as much as 150% organic reach per campaign.
➢ Produced external awards and recognition program aimed at driving visibility to core innovation programs. Winning examples include InformationWeek 500, Computerworld Honors, Computerworld Premier 100 IT Leaders, Oracle Specialized Partner of the Year, and Canada’s Top Employers.
➢ Devised communications program for the company’s major investment with Chip Ganassi Racing during its ongoing IndyCar Series sponsorship program and technology partnership.
➢ Introduced and directed corporate philanthropic program, including the launch of an annual Global Volunteer Week, achieving Japan’s prestigious CSR Award. Also managed the ongoing partnership with national non-profit organization Peace First, which exists to create the first generation of peacemakers.
