A word from our client...
“From message framework development to web content creation, Tara provided our team with outstanding support on a major website redesign project. Her willingness to take on even more last-minute assignments quickly made her a key member of the project. Overall, she’s a great content partner to work with.”
– Aimee Manjarres, Senior Account Executive, Adfero
WORK PERFORMED
Developed a complete messaging strategy and framework not only for the website but for all marketing and communications activities and materials going forward. Even though the service groups had not completed their offering definitions and business plans, my framework provided a roadmap for those organizations to narrow and define new services for launch to the market.
Services included:
- Developed executive, employee, and client surveys
- Led executive leader interviews
- Conducted SEO competitor research
- Created company and service messaging framework
- Provided advisory services for content and story strategy
Developed all new web copy:
- Company Pages: Home Page, About US, History, Our Story, Why Not-for-Profit, Careers, Our People, LRI, Partners, Corporate Citizenship
- Market Pages: Defense, National Security, Health
- Service Pages: Logistics, Management Advisory, Digital, Advanced Analytics
- 3 Blog Posts
