TAS Flooring had several websites within their T&A Supply family that required new messaging and a fresh approach. We began by developing a strategic messaging framework for each site and the respective target audiences. This messaging focused on new priorities and aspirational goals as well as reinforced the strength and trust of their existing and enduring brand.
- Architected a new strategic messaging framework for the company
- Developed all new web copy for TAS Flooring and TAS Contract sites
- Built new industry verticals for Contract site
- Redefined quality assurance gold standard framework
- Redefined the contract partner program