Driving new thought leadership and premium media opportunities for an organization requires a thoughtful communications plan aligned to core business priorities and goals. But you also have to partner with the best people to develop critical content, leverage in the right press opportunity, and to seamlessly showcase the deep thought leadership of your organization and its clients.
This is where a solid subject matter expert (SME) program can make an enormous difference in your planning efforts.
What is a SME?
Simply put, a SME is an individual with deep knowledge, skill, and expertise in a particular subject area or domain. There may be varying levels of proficiency or focus, and that’s a good thing as it allows you to leverage individuals in multiple ways.
When looking to build a successful SME program for your organization, there are numerous things to consider, collect, and prepare before launching. Below are key components to jump-start an impactful thought leadership program.