I was watching this video blog post by Marie Forleo the other day and it got me thinking about the standards we set for ourselves in the work that we do. Not just the goals and objectives we establish in our planning activities, but the actual level of standards applied in what we do and how we do it.
As Marie has noted, all too often we have experiences with brands that result in frustration, negativity, and lack of focus or responsiveness to our needs. We’re simply not being heard. In a competitive market where the bottom line becomes the driving force to every interaction, quality, service, and human relationships can take a back seat.
As business professionals, we each have a responsibility to present our best selves to those we serve by constantly looking for new opportunities to raise the bar.
This simple idea isn’t about innovation or creating the next great product or service in the effort to make more money. This is about increasing the expectations we set for our business, ourselves, and those we work with, so we can expand and enrich the collective value and experiences we bring to those we serve.