What are the trends for the coming year? As with most predictions, they are an evolution from the years before, making them even easier to foretell. In other cases, there are those hidden gems that emerge, leapfrog, or completely transform beyond our wildest expectations. Therein lies the fun.
I believe that 2017 will continue to invigorate communications and PR, pushing the boundaries of our storytelling chops. From mobile and social, digital and visual, big data and content customization, the upcoming trends will allow brands to truly expand their creative communications toolkit.
As we review the field, there are plenty of elements where we can take our media tactics to the next level, but with an emphasis on greater integration. The strategic collaboration with other organizational functions will galvanize efforts, elevating brand visibility, value, and trust.