My Top Advice for Launching a Career in Communications and PR

Like many seasoned practitioners, I’ve often been approached by individuals seeking advice as they begin a career in the field of corporate communications and public relations (PR). Usually, they ask for my opinion on what it’s really like to work in this profession day-to-day or the best way to build a successful and fulfilling career.

There are loads of advice and numerous suggestions out there which are generally spot on. However, I always offer the caveat that there are certain factors making each experience unique. Things like geographic location, corporate culture, business or industry focus, company size, and executive leadership are just a few circumstances that can individualize an experience, for better or for worse.

For me, I came into the field in a non-traditional manner versus a more direct route. I didn’t set out to be here, but this is where I ended up. I actually prefer that this was an evolution for me as I think that brought me greater insights into people, the role, and the clients I serve.

Based on my personal experiences, as well as those I know in the industry and the paths they forged, I’ve compiled my best advice for anyone wanting to launch a career in corporate communications and PR.

Corporate Communications and PR Trends 2017

What are the trends for the coming year? As with most predictions, they are an evolution from the years before, making them even easier to foretell. In other cases, there are those hidden gems that emerge, leapfrog, or completely transform beyond our wildest expectations. Therein lies the fun.

I believe that 2017 will continue to invigorate communications and PR, pushing the boundaries of our storytelling chops. From mobile and social, digital and visual, big data and content customization, the upcoming trends will allow brands to truly expand their creative communications toolkit.

As we review the field, there are plenty of elements where we can take our media tactics to the next level, but with an emphasis on greater integration. The strategic collaboration with other organizational functions will galvanize efforts, elevating brand visibility, value, and trust.